ABOUT THE BRAND
The meaning of UNOA is rooted in the Greek word “Eunoia” meaning “beautiful thinking” and embodies our vision; the commitment to produce and consume responsibly, eliminate harmful waste and harmonise with our natural resources.
Our founder, Aamena, is a health and fitness enthusiast; with one big dream; to create exceedingly soft and versatile organic leisure and active wear at friendly prices for men and women, whilst saving the planet at the same time! Sounds like a big ask? Well, we know Rome wasn’t built in a day but by embracing individuality, championing health and wellbeing and caring for our environment, we think it’s a pretty good start!
We specialize in and predominantly source sustainable organic cotton and are very proud of the fact that 95% of the fabrics used in our latest collection are organic. We take immense care to ensure that our supply chain is as transparent as possible and that the workers behind our garments are treated with respect and dignity.
We hope to become more even more sustainable as we continue to grow and would love to share our slow-fashion journey with yours.
Although we are extremely proud to be a British brand based in the beautiful town of Brighton, we are also very close to our roots. Aamena is of Pakistani origin (her mother Naheed and father Hamid, both immigrated to the UK in the early 90s) and so we source all of our organic cotton from Pakistan. Cotton is the prime crop of Pakistan and it is the 4th largest cotton producer in the world. The textile industry in Pakistan employs 38% of the manufacturing labour force and we are determined to support and innovate a more socially and environmentally responsible industry in the country; the mainstay of Pakistan's economy and a major global contributor.
We work closely with a factory in Pakistan and carry out biannual visits, where we actively witness women who are encouraged to take on fairly paid leadership positions through a female orientated training programme. Supported by the UNDP's (United Nations Development Programme) 'Master Trainer' scheme, aimed at gender promotion, the factory now houses a fully female run and led production floor, where all areas of production from stitching to quality control are implemented. This facilitates and supports our endeavour to create challenging and exciting opportunities for women in developing communities.
MEET THE TEAM
Aamena Hamid - Founder and Director
Aamena created UNOA a few years ago after graduating with a BSc in International Management and working in the fast-fashion industry for a number of years. She was uncomfortable with many of the common practices and soon realised the pressing need to produce and consume sustainably, Unoa was born. She is a mum to a crazy but wonderful toddler called Layah, who often accompanies her to business meetings and photo-shoots!
Naomi Kennard - Brand and Marketing Assistant
Whilst studying BA Geography, Naomi specialized her research to sustainable fashion after attending an eye-opening talk by Vivenne Westwood. Enlightened on the huge environmental and social impacts of the industry, she new she wanted to be a change maker in the field. Since graduating she has worded with numerous sustainable fashion brands and with charity retail. Previous experience includes working as a buyer and stockist for UNOA.
Our collections are made from ethically sourced, certified and award winning 100% organic cotton that is SOFT, absorbent, DURABLE, breathable, and LONG-LASTING.
Organic cotton makes a cleaner and healthier product that can be softer to touch but it is also good for the planet because it is completely natural, which means it comes from non-genetically modified plants and is grown without the use of harmful synthetic chemicals such as pesticides or fertilizers.
Advantages of organic cotton and farming on our ecosystem include:
- Eliminates the risk of soil and groundwater contamination
- Preservation of biodiversity
- Eradicating residual chemicals present in non-organic cotton that can irritate skin
- Over 1.5 tons of CO2 is stored in the soil each year per acre that has been organically farmed, which leads to happier plants and happier people.
We actively support farmers who choose to farm organically and are very passionate about our involvement in sustainability and welfare projects.
Our cotton is proudly sourced from GOTS and OEKO-TEX® certified suppliers. GOTS (Global Organic Textile Standard) is the world’s leading textile processing standard for organic fibres. The standard aims to ensure the organic status of textiles from harvesting raw materials to socially and environmentally responsible manufacturing methods. OEKO-TEX® products are completely harmless to health and have been independently and vigorously tested for harmful substances.
Click here to read the UNOA sustainability report.